Design, Development and Styling. 

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I joined Manors with my experience in sportswear to design their transition from a lifestyle brand to a fit-for-purpose on-course performance brand. This rebrand focused on an archetype consumer - the explorer in golf with a shift to functional garments. Still keen to show their respect for golf's traditions, the new task became designing and developing garments guided by heritage which performed on the course. A new direction to play beyond the fairway, creating transitional on/off course garments that leave the consumer free to love the game.

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